What’s The Best Brochure Finish?

You may include a variety of brochure design finishing touches to increase the impact of your brochure. Let’s explore some of the best brochure finishing options. 

Brochures with Spot UV and Lamination

A thin coating of lamination is applied to the paper to change how it feels and looks. This is often used on the whole page and is available in gloss or matt. This may be used with a spot UV varnish to create contrast and is typically used on the covers of brochures.

Similar to lamination, spot UV varnish is a thin, transparent coating that is placed on certain graphic or picture sections of the page to give them a glossy, shiny appearance. This is excellent for including little details. The primary swirl design and logo on the Halcyon brochure sample above received a spot UV varnish, while the remainder of the brochure was mat laminated.

Spot UV and lamination are best for high quality products and serves, where your printed brochure needs to showcase the high-end business model.

Printed brochures with Die-Cutting

Die cutting is a general phrase, but in crafts, it refers to a method of mass-producing cut-out forms with a machine. Without using scissors, stencils, or a craft knife, you may repeatedly produce the same form with the same measurements. Your cut-out forms will always appear polished and uniform thanks to this time-saving technique.

Die cut brochures and booklets will allow you to create interesting and eye-catching shapes; as such, this process is best for custom brochures that want to stand out. If you have a specific product to market, why not create a brochure in the shape of it to really convey your message! We can also create conventionally shaped brochures with die-cut cut-outs.

Brochure binding

The options for binding your brochure are virtually limitless. Typical kinds are:

• The first technique for binding, saddle stitch (also known as staple stitch), is best for smaller brochures and uses wire staples.
• Perfect binding includes using glue to tie the pages together along the spine and is best for bigger brochures (40-700 pages).
• Manuals and reference materials work best when they are wiro bound, which is a metal wire loop that ties the booklet down one side (as shown in the Gatwick example above).
• Screw fixing is when holes are drilled into the brochure’s pages, and screws are then inserted (as shown in the Silver Knight example above). Ideal for smaller brochures since it adds a focus point.
• Others include stitched binding, different string binding, and case binding (used in hardback volumes).

Booklets with Embossing and Debossing

A form is embossed when it is pushed off the sheet and lifted above the surface. Debossing (or letterpress), which involves pressing a form into the page to create an indent, is the reverse of this. The logo is embossed into the folder fabric in the case of the Kohler folder up above.

Much like Spot UV, you can use embossing and debossing to add a touch of quality and luxury to your printed brochure.

Foiling booklets

This technique involves applying a thin layer of metallic foil, used in place of ink to print certain regions, usually text and logos. Foiling can be used to the same effect as Spot UV – highlighting your printed brochure logo and company name.

Metallic or Special inks

A varnish with metallic particles is known as metallic ink. Metallic ink particles rise to the surface after printing and drying, reflecting light and giving surfaces a metallic shine. Because metallic inks are applied as paste or liquid ink rather than a thin layer of metal foil immediately on top of the page, they have a comparable but less striking appearance than foil blocking.

If you have any more questions at all in regards to printed brochures, please do not hesitate to get in touch.